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Google (or PPC) advertisements are great ways to show off your business and get new customers in the online world.
For your PPC campaigns to be successful, you need to have a goal-driven mindset, because recording these goals, and keeping track of how each one performs, is vital for their (and your) success. This doesn’t just mean keeping a tally of how many clicks and sales you get – you need to be able to identify specific aspects of a person’s identity so that you can form an overall ‘image’ of your target customer.
But what things should you look for in your data?
Another great piece of data is where the clicks and conversions are coming from. If the majority come from Google ads, for example, then it would make sense to increase the amount you spend on your campaigns – the same would apply for wherever you’re getting the most traffic from.
It would also be worth keeping track of your most popular product/service. You can utilise these in your future PPC campaigns to draw in more customers. After all, who doesn’t like jumping on the latest trends?
I hope this has given you a bit more of an insight into Google advertising and what kind of data you should be keeping track of. Remember that you should work with a relatively low budge to begin with when conducting Google Ads and once your ROI is at 300%-500%, it doesn’t matter if you spend £1 or £100,000, the results will be relatively the same.
Thanks again to Sam Allsop for this information provided. Boost 360 Digital Marketing Agency
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